Indeed LBC is raking the news lately but not because of its increasing profits but rather increasing number of concerned people and entities objecting about the firms' TV advertisement as evident by latest news reports in various media where celebrity endorser Edu Manzano plays as a gameshow host that asked a boy contestant for the spelling of the word 'remittance' which the boy answered "capital L-B-C" instead of r-e-m-i-t-t-a-n-c-e [I hope I spelled it right].
I just want to solidify my point in my previous blog about the matter entitled "Spell remittance... LBC". As both a viewer and a businessman [advertising business to be exact], I have nothing against Chairwoman Laguardia and other entities and people about their comment on the TV advertisement. As always being fair and just, I agree that children might really misunderstood the advertisement. Whether the TV ad shall be lifted or not, I definitely support it these people cry out.
But my argument is beyond the TV advertisement 'itself' but rather the things the young ones see and hear from different sources such as TV, radio, print, internet and from the surroundings [neighborhood, school, friends, etc.]. There are times that the request to "control" the contents from such media are denied and no matter how disappointing that is to parents and other concerned people, that's just the way it is. But that doesn't mean, wala na tayong magagawa about the risk of our children misunderstanding such contents. I mean, if it's denied, I personally think there's no need to all hell lose as some rallyists do even in the simplest issue which might lead [which is the sad part] to physical injuries, property damage or worse death.
I love using "rain" as an analogy that there are things in life that we don't have full control just like the rain. Thus not having full control means finding other ways aside from controlling it to solve the matter.
In the case of TV advertisements like the one by LBC, if the request to stop such content fails then the best way to remedy the problem of young ones who might misunderstand such contents is for us [matured people, parents, teachers, etc.] to properly guide and teach them as these contents being shown to media are beyond our control. Forexample, another TV commercial has a content where a well-built guy is walking the street without his shirt and was hit by a raging train that didn't even scratch him a bit. For me that's far more disturbing than the LBC commercial because it might be misunderstood by children that when you drink that product then hindi ka na masasaktan o masusugatan kapag nabangga ka. But as I've said, such contents may still be shown whether we like it or not, whether we think it's bad or not, whether we accept it or not... That's why our daily guidance is the wisest solution to problem of misunderstanding a media content. The request to ban such contents should only be a supplement to this solution but not THE ONLY solution.
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